Effective today, those wishing to resell the CampRight outdoor product line will need to comply with hard MAP pricing requirements. 

If you're wondering what HARD versus STANDARD MAP pricing basically means, you're not alone.  We've posted a full explanation of MAP pricing within our Business Glossary of the Wholesale Forums.  However, here is a snippet explanation:

Interestingly enough, a new trend is emerging within the world of product pricing strategy: hard versus soft MAP policies. As a reminder, MAP is the Minimum Advertised Price allowable at the manufacturer level for retailers to consider when selling online. However, some manufacturers are more adamant about their price control mechanisms than others these days.

The most important distinction to be made about MAP selling policies circles around keeping a solid relationship with the manufacturer of your brand. In some cases, manufacturers are extremely meticulous about where and when their merchandise can be sold, especially within the web of e-commerce. Keep in mind that these “hard MAP” manufacturers are accustomed to a more traditional supply chain: manufacturer sells to distributor, distributor sells to stocking retailer, and retailer fills its shelves with merchandise at a brick-and-mortar store. Therefore, expect established brands to take a more cautious approach to online retail sales. They may even discourage “hide price from consumer” shopping cart tricks as a means to competitively lower the final product selling price. In fact, don’t be too surprised if you find yourself unknowingly violating a manufacturer’s hard MAP sales policy!

A detailed list of current DSDI™ MAP Pricing policies is posted here (you will need to be logged into your Reseller Wholesale account first).